São Paulo, Brazil's biggest city have became an advertising ghost town! That makes you wonder how what we do -- free standing outdoor business signs -- could be more incorporated into our cities' fabric without being too intrusive?
In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.
Check out the video from Sao Paolo, Brazil's biggest city:
LookinGlass Media graphic design team strives for the minimal envirnomenta invasivenessin our work and products!